Why Women Are Choosing PestMaster

Why Women Are Choosing PestMaster

March 2026 - For many entrepreneurs, business ownership is about more than income. It is about building something meaningful, creating flexibility, and showing the next generation what is possible. That is exactly what makes this franchise owner's story so compelling.

Multi-unit franchise owner Lizzie Sigafoos chose business ownership because she wanted to build something of her own and create a lasting example for her children. Today, she owns a PestMaster franchise and has also expanded her portfolio with Plumbing Paramedics and MaidPro franchises under the Threshold Brands umbrella. Her story highlights how franchise ownership can become both a personal mission and a smart growth strategy.

PestMaster stands out as a full-service pest control franchise with multiple revenue streams, including pest management, rodent control, wildlife exclusion, and vegetation management, backed by training, operational support, and access to government contract opportunities.

Why She Chose Franchise Ownership Instead of Starting From Scratch

When she and her family decided to start a business, the goal was clear: build something that was theirs. But when it came time to choose the right path, franchising made sense.

A Proven System Helped Shorten the Learning Curve

In her words, they did not want to reinvent the wheel. Established systems, processes, and support mattered, especially in the early stages. That structure helped them move forward with more confidence while still building the business in a way that fit their goals.

That decision aligns closely with the PestMaster franchise model. PestMaster provides onboarding, technical training, licensing guidance, launch support, ongoing education, and help from a dedicated contracts department. The brand also offers a scalable, home-based model with recurring revenue potential.

Why PestMaster Fits Growth-Minded Business Owners

PestMaster is built for entrepreneurs who want more than a one-dimensional service business. The brand's model is designed around diversification, essential services, and long-term opportunity.

Four Core Services Create Multiple Paths to Revenue

PestMaster franchise owners can build revenue across four service lines:

  • Pest management

  • Rodent control

  • Wildlife exclusion

  • Vegetation management

The brand also serves residential, commercial, and government clients, giving owners broader market reach than many traditional pest control concepts.

A Differentiator Few Competitors Can Match

One of the most compelling parts of the PestMaster opportunity is its government business potential. PestMaster is one of the top providers of pest management services to the U.S. government, and its dedicated contracts department helps franchisees find and negotiate government contracts.

That kind of built-in support can be especially attractive to owners looking for additional ways to grow beyond residential recurring service.

Building a Business and a Legacy at the Same Time

One of the strongest themes in her story is legacy. She talks about wanting her children to see what hard work, grit, responsibility, resilience, and integrity actually look like in real life.

That is part of what makes franchise ownership so meaningful for many families. It is not only about building revenue. It is also about building something tangible, something that can support a family, create opportunity, and model perseverance in a real and visible way.

A Multi-Brand Growth Story Under Threshold Brands

Her ownership journey also shows the power of being part of a larger franchising platform. In addition to PestMaster, she owns Plumbing Paramedics and MaidPro franchises under the Threshold Brands umbrella.

That kind of multi-brand ownership reflects the broader advantage of being aligned with a franchisor family that supports entrepreneurs across complementary home service categories. The PestMaster franchise guide notes that franchisees can leverage the Threshold Brands portfolio and access broader corporate resources and support.

One Owner, Multiple Service Brands, Broader Opportunity

For entrepreneurs with long-term ambitions, multi-brand ownership can create:

  • More ways to grow within home services

  • Operational leverage across brands

  • Greater revenue diversification

  • A stronger long-term business platform

Her story is a strong example of how one ownership decision can turn into a much bigger entrepreneurial journey.

Advice for Women Considering Franchise Ownership

Build Your Village

She emphasizes the importance of support. Entrepreneurship can be hard, and no one needs to do it alone. Having people who celebrate wins, offer perspective during difficult moments, and remind you why you started can make a major difference.

Show Up Confidently and Consistently

She also reflects on working in a historically male-dominated industry and the importance of owning the room. Confidence, consistency, and capability change perception over time. That lesson is powerful for any woman exploring franchise ownership in home services, including pest control.

Why PestMaster Continues to Attract Entrepreneurial Owners

PestMaster has more than 40 years of operating history and is positioned as a full-service pest control franchise with a recession-resistant service category, recurring revenue potential, diverse customer groups, and strong franchisee support.

For entrepreneurs looking for an essential service business with room to scale, the model offers a compelling combination of operational simplicity, multiple income streams, and meaningful brand support.

Final Thoughts

This franchise owner's journey is about more than owning a PestMaster franchise. It is about building a life and business with purpose, creating a model of resilience for her children, and expanding into Plumbing Paramedics and MaidPro as part of a broader Threshold Brands ownership journey.

For women considering franchise ownership, especially in home services, her story is a reminder that growth does not have to look one way. It can be practical, ambitious, family-driven, and deeply personal all at once.

Learn more about PestMaster's business model.

PestMaster franchise owner Lizzie Sigafoos
a garden with a house in the background
The PestMaster Franchise Network has enabled me to secure government contracts and group pricing with several vendors. The training from our entomologist and combined experience is incredibly valuable. It is a great network of knowledge, experience, and Camaraderie.

Justin Kendall

PestMaster of Virginia Beach, Virginia

a house with a lawn and trees
I owned my own small pest control business for six years before I decided to buy a national brand franchise. The amount of business I was able to produce in those six years was doubled in just my first year with PestMaster. Joining the PestMaster brand was an excellent choice for me and for the...
I owned my own small pest control business for six years before I decided to buy a national brand franchise. The amount of business I was able to produce in those six years was doubled in just my first year with PestMaster. Joining the PestMaster brand was an excellent choice for me and for the future of my business.

Chris Nelson

PestMaster of Salt Lake City, UT